Hello!

I am a seasoned design lead with more than 25 years of experience across a broad range of fields. I bring together design leadership and coaching, research, strategy, futures thinking, and systems thinking to help organizations navigate uncertainty and design for the decades that are yet to come.

Currently working at Zalando as a Design Manager. Prior to Zalando I spent nearly 6 years at Contentful as a Design Lead and Senior Strategic Designer, where I helped to build the design design team and design capabilities from scratch. I lead strategic design efforts, look after system health and end-to-end customer experience, and coached and mentored teams and individuals.

It's worth mentioning that, before joining Contentful, I co-owned a service design consultancy in Belgrade. We helped startups to define their product and service offerings, delivered a range of projects for big organizations, and trained digital agencies in experience design.

As a design lead, I help people develop and grow, both in their roles and their careers. I have 8 years of experience in leading and managing designers, researchers, and copywriters of all seniorities and flavors.

As a designer, I consider myself to be a design pluralist and I feel comfortable working across boundaries of any kind. I’m exploring the crossroads of multiple disciplines, such as service and experience design, speculative design, system thinking, strategic foresight, ethics, and design theory. All this effectively makes me a generalist, but I do specialize in something – being comfortable with the unknown and being able to navigate uncertainty, complexity, and ambiguity. Read a sample case study.

I have more than a decade of experience in public speaking. In 2009, I Co-authored Smashing Book 2 with the chapter "Sketching, Wireframing, and Prototyping". Written a few articles on various sites and magazines.

Apart from work, I've designed a typeface. I'm sharing my paintings and drawings regularly on Instagram.

Add me on LinkedIn, I share my thoughts quite often