Berlin-based, senior strategic designer and coach. I help organizations to define their strategy, understand their customers and improve internal operational efficiency. Apart from that, I coach groups and individuals on design methods and thinking.
My background is in interface design, software development and project management. My career started around 1992 when I designed and developed an organizer software application that ran on MS-DOS. In the years that followed, I explored multiple fields, from visual design to managing projects to service design. Today, I work at Contentful where I focus on end-to-end customer experience, facilitate collaboration, nurture cross-departmental alignment and coach designers and non-designers. Prior to joining Contentful, I ran a service design consultancy together with my wife, where we delivered projects for worldwide clients.
As a design pluralist, I feel comfortable working between and across boundaries, categories, and fields. While I used to base most of my work on user-centered design framework, now I think beyond it and follow multiple design practices. My interests span human-centered design, service design, strategic forecast, speculative design, systems thinking, and more. I am experienced in strategy, research, design synthesis, group ideation, coaching, mentoring, as well as building, growing and nurturing design capabilities inside organizations.
Besides day to day work, I am trying to be active in the community as much as I can (believe me, with three kids that's challenging). Nevertheless, I had a great opportunity to contribute to Smashing Book 2 with the chapter on Sketching, Wireframing, and Prototyping. I've also written dozens of articles on Smashing Magazine and my own blog.
Since 2017 I've given several dozens of talks, mostly at local events in Serbia. Here are some of them.
I was honored to appear in Svet Kompjutera (No.12/2012), a leading IT magazine in Serbia, in an interview about user experience design practice.
I am also thankful for the opportunity to share designerly thoughts on Interface Lovers in July 2018.
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